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O canto da sereia : uma análise do discurso pub...

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O canto da sereia : uma análise do discurso publicitário

Author / Creator: Campos, Maria Helena Rabelo
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Creator: Maria Helena Rabelo Campos
Format: Books
Language: Portuguese
Publication: Belo Horizonte : UFMG/Proed, 1987
Series: Série Teses (Belo Horizonte, Brazil)
Physical Details: 143 pages : illustrations ; 22 cm
ISBNs: 9788570410252, 8570410255
OCLC: ocm19932775

Includes bibliographical references.

Subjects

Advertising -- Brazil -- History.
Advertising -- Social aspects -- Brazil -- History.

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O canto da sereia : uma análise do discurso publicitário

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