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Mass persuasion; the social psychology of a war bond drive
- Author / Creator
- Available as
- Physical
Details
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- Creator
- by Robert K. Merton, with the assistance of Marjorie Fiske and Alberta Curtis
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- New York ; London : Harper & Brothers, [1946]
- Physical Details
-
- xiii, 1 unnumbered page, 210 pages : diagrams ; 22 cm
- OCLC
- ocm00973770
- An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, September 21, 1943.
- Bibliographical footnotes.