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Advertising media models : a practical guide

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Advertising media models : a practical guide

Author / Creator: Rust, Roland T
Available as: Physical

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Creator: Roland T. Rust
Format: Books
Language: English
Physical Details: x, 159 pages : illustrations ; 24 cm
ISBNs: 9780669093759, 0669093750
OCLC: ocm13328131

Includes bibliographies and index.

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Advertising media planning -- Mathematical models.

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Advertising media models : a practical guide

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