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Cases in consumer behavior

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Cases in consumer behavior

Author / Creator: DeBruicker, Stewart
Available as: Physical

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Creator: F. Stewart Debruicker, John A. Quelch, Scott Ward
Format: Books
Language: English
Contributors: Quelch, John A

Ward, Scott, 1942-
Physical Details: xii, 345 pages : illustrations ; 24 cm
ISBNs: 9780131183322, 013118332X
OCLC: ocm13327443

Includes bibliographical references.

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Consumers -- Case studies.
Marketing research -- Case studies.
Motivation research (Marketing) -- Case studies.

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Case studies

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Cases in consumer behavior

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