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The Role of affect in consumer behavior : emerging theories and applications
- Available as
- Physical
Details
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- Creator
- edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Lexington, Mass. : Lexington Books, [1986]
- ©1986
- Physical Details
-
- ix, 196 pages : illustrations ; 24 cm
- ISBNs
- 9780669128741, 0669128740
- OCLC
- ocm13186525
- Includes index.
- Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC² Institute of the University of Texas at Austin.
- Bibliography: pages [161]-184.