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Details
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- Format
- Journals, Magazines, Newspapers
- Language
- English
- Publication
-
- Chicago : American Marketing Association
- Series
- Publication Dates
- 1976-1978
- Physical Details
-
- 3 volumes ; 28 cm
- OCLC
- ocm05283191
- Each vol. has also a distinctive title.
- Management contents 1976-
- Continues in part American Marketing Association. Combined proceedings, spring and fall conferences