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Campaigning for Congress
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Edie N. Goldenberg, Michael W. Traugott
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Washington, D.C. : CQ Press, [1984]
- ©1984
- Physical Details
-
- xv, 207 pages : illustrations ; 23 cm
- ISBNs
- 9780871872838, 0871872838
- OCLC
- ocm10375419
- Includes biliographical references (pages 193-201) and index.
- Studying Campaigns -- Minimal Campaign Effects: An Accident of History -- Recent Research on Campaign Effects -- Candidates, Managers, and Districts -- Data Resources -- Who Runs For Congress? -- Management of Congressional Campaigns -- Designing a Campaign Strategy -- The Role of Party -- The Role of Candidate Status -- Theories and Realities in 1978 -- Assessments of Electoral Chances -- Congratulations/Rationalization -- Do Issues Matter? -- Developing Campaign Tactics -- Targeting the Electorate -- Campaign Appeals -- Information Gathering in the Campaign -- Patterns of Campaign Receipts -- Campaign Finance Reform -- Raising Money for the Campaign -- Patterns for Campaign Expenditures -- Levels of Spending in Congressional Races -- Spending and Candidate Uncertainty -- Allocating Campaign Money -- The Strategic Uses of Money -- Preemptive and Reactive Spending -- Patterns of Spending Over Time -- Vulnerability and Early Spending -- Incumbent Spending -- Overspenders and Underspenders -- The Information Environment -- Information Techniques -- Campaign Themes -- Mass Media Content -- Voters' Responses to the Campaign -- Recognizing the Candidates -- Evaluating the Candidates -- Recognition, Evaluation, and the Vote -- Campaigns and the Voter Turnout -- Understanding Electoral Success -- Measuring Electoral Success -- A Model of Electoral Success -- Testing the Model -- Four Campaigns and Their Consequences -- Case 1: Congressman Confident vs. Mr. Choice -- Case 2: Congressman Aplomb vs. Mr. Wealthy -- Case 3: Congressman Quaking N. Boots vs. Mrs. Conservative -- Case 4: Mr. Primary vs. Ms Experience -- Campaigning and the Democratic Process -- The Nature of the Contests -- Campaign Strategies and Tactics -- Public Information and Voter Response -- Implications for Other Campaign Settings