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Strategic market decisions : a reader

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Strategic market decisions : a reader

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Creator: edited by Keith K. Cox, Vern J. McGinnis
Format: Books
Language: English
Contributors: Cox, Keith Kohn

McGinnis, Vern J
Physical Details: xii, 323 pages : illustrations ; 24 cm
ISBNs: 9780138510220, 0138510229
OCLC: ocm07836473

Includes bibliographical references.

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Marketing.
Marketing -- Management.

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Strategic market decisions : a reader

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