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Journals, Magazines, Newspapers; Microforms
Journal of health care marketing
- Available as
- Online
- Physical
Details
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- Other Title
-
- JHCM
- Format
- Journals, Magazines, Newspapers; Microforms
- Language
- English
- Contributors
-
- John A. Walker College of Business. Center for Management Development
- John A. Walker College of Business. Bureau of Economics and Business Research
- John A. Walker College of Business. Bureau of Economic and Business Research
- American Marketing Association
- Academy for Health Services Marketing (American Marketing Association)
- Publication
-
- [Boone, N.C.] : Center for Management Development, John A. Walker College of Business, c1980-c1997
- Publication Dates
- Vol. 1, no. 1 (winter 1980-81)-v. 16, no. 4 (winter 1996)
- Physical Details
-
- 16 volumes : illustrations; 28 cm
- ISSNs
- 0737-3252
- OCLC
- ocm07480207
- Succeeding Titles
- Title from cover.
- Imprint varies: Chicago, IL : American Marketing Association, 1986-1996.
- ABI/INFORM Fall 1983-
- Cumulative index to nursing & allied health literature
- Excerpta medica
- Hospital literature index
- PAIS bulletin 1987-
- Also available on the Internet.
Subjects
- Medical care -- Marketing -- Periodicals.
- Health services administration -- Periodicals.
- Marketing of Health Services -- periodicals.
Medical Subject Heading
- Delivery of Health Care -- periodicals.
Medical Subject Heading