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Conceptualization and measurement of consumer satisfaction and dissatisfaction
- Available as
- Physical
Details
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- Creator
- edited by H. Keith Hunt
- Format
- Books
- Language
- English
- Publication
-
- Cambridge, Mass. : Marketing Science Institute, 1977
- Physical Details
-
- vi, 490 pages : illustrations ; 28 cm
- OCLC
- ocm03198550
- "Proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976."
- Includes bibliographical references.