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Marketing fundamentals for responsive management

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Marketing fundamentals for responsive management

Author / Creator: Hartley, Robert F
Available as: Physical

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Creator: Robert F. Hartley
Format: Books
Language: English
Series: Dun-Donnelley Publishing Corporation's series in marketing
Physical Details: xiv, 585 pages : illustrations ; 24 cm
ISBNs: 9780912212050, 0912212055
OCLC: ocm01849110

Edition for 1972 published under title: Marketing: management and social change.
Includes bibliographical references and indexes.

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Marketing.
Marketing -- Management.
Marketing -- Social aspects.

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Marketing fundamentals for responsive management

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