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Marketing management : text and cases

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Marketing management : text and cases

Author / Creator: Dalrymple, Douglas J
Available as: Physical

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Creator: Douglas J. Dalrymple, Leonard J. Parsons
Format: Books
Language: English
Contributors: Parsons, Leonard J
Series: Wiley/Hamilton series in marketing
Physical Details: ix, 643 pages : illustrations ; 26 cm
ISBNs: 9780471191308, 0471191302
OCLC: ocm01818594

"A Wiley/Hamilton series in marketing."
Includes bibliographical references and indexes.

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Marketing -- Management.
Marketing -- Management -- Case studies.

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Marketing management : text and cases

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