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Analytical methods for marketing management

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Analytical methods for marketing management

Author / Creator: FitzRoy, Peter T
Available as: Physical

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Creator: Peter T. FitzRoy
Format: Books
Language: English
Physical Details: viii, 336 pages : illustrations ; 24 cm
ISBNs: 9780070840645, 0070840644
OCLC: ocm01733591

Includes bibliographical references and indexes.

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Marketing -- Management.
Decision making.

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Analytical methods for marketing management

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