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| 035 | $z(OCoLC)ocn613414021 | |
| 035 | $9WIHVP2000-A | |
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| 110 | 2_ | $aPublic Relations Society of America. |
| 245 | 10 | $aPublic Relations Society of America records,$f1938-2014. |
| 246 | 33 | $aPRSA records |
| 300 | $a316.6$fcubic feet (272 record center cartons, 88 archives boxes, and 25 flat boxes), | |
| 300 | $a101$fcompact discs (audio), | |
| 300 | $a56$ftape recordings, | |
| 300 | $a4$fdisc recordings, | |
| 300 | $a22$faudio recordings, | |
| 300 | $a0.1$fcubic feet of photographs (4 folders), | |
| 300 | $a23$ffilms, and | |
| 300 | $a366$fvideo recordings; plus | |
| 300 | $3additions of$a853$ftape recordings, | |
| 300 | $a6$fdisc recordings, | |
| 300 | $a215$fvideo recordings, | |
| 300 | $a3.5$fcubic feet of photographs. | |
| 300 | $a0.2$fcubic feet of transparencies, and | |
| 300 | $a0.1$fcubic feet of negatives. | |
| 520 | $aRecords of the Public Relations Society of America (PRSA), a professional organization established in 1948, which included the American Council on Public Relations, the National Association of Public Relations Councils, and the American Public Relations Association. The collection consists primarily of recordings of conferences and seminars and prize-winning entries in the organization's Silver Anvil competition. Competition exhibits, 1954-2013, document the noteworthy public relations activities of many corporations, trade associations, public welfare organizations, educational institutions, communities, and government agencies. Among the most prominent are Bendix Corporation, Boy Scouts of America, Bulova Watch Company, General Electric Company, General Motors Corporation, Kiwanis International, Life, Lockheed Missiles and Space Company, Look, NBC, National Dairy Council, National Safety Council, National Urban League, Parker Pen Company, Schlitz Brewing Company, Standard Oil of Ohio, 3M Company, Time, and Whirlpool Corporation. Also includes administrative records, financial documents, scrapbooks with clippings and newsletters (1949-1960), a film about publications sponsored by United Press International, and various publications including monographs. Seminars and conventions included addresses by Cleveland Amory, Karl A. Menninger, and Edward R. Murrow, which are present in recorded form, as is a presentation to the United States Department of Defense on the importance of a well-informed public. | |
| 500 | $aSelect films and video recordings in this collection are also individually cataloged. | |
| 540 | $aCOPYRIGHT RESTRICTION: Copyright and trademark in individual Silver Anvil Award entries remains with the creators of the material. PRSA retains intellectual property rights to its own copyrighted publications and related publicity and promotional materials. | |
| 555 | 0_ | $aRegister to the processed portion. Contents list(s) for unprocessed portion see casefile. |
| 561 | 1_ | $aPresented by the Public Relations Society of America, New York, N.Y., 1963-2014; the School of Journalism and Mass Communications of the University of Wisconsin, 1963 and 1973; Scott Cutlip, Madison, Wisconsin, 1973; and Earl Newson and Company, New York, N.Y., 1963. |
| 541 | 1_ | $81.1\a$3Collection: MCHC63-021, 058; 65-011, 044, 045, 046, 052; 67-029, 058, 068, 113; 68-027; 70-017, 024, 036; 71-081, 120; 72-063; 73-003, 048, 101, 111, 134; 74-054; 75-056; 76-047; 77-033; 78-041$aCutlip, Scott, Newson, Earl, and Company, Public Relations Society of America, University of Wisconsin. School of Journalism and Mass Communications$cDeed of gift (entire collection; 8/5/96). |
| 541 | 1_ | $82.1\a$3Accessions processed in 1988 (5 accessions; am not counting those which still have audio-visual parts unprocessed). |
| 541 | 1_ | $83.1\a$eMCHC79-048$3See PCID 2.$aPublic Relations Society of America. |
| 541 | 1_ | $84.1\a$eMCHC80-058$3See PCID 2.$aPublic Relations Society of America. |
| 541 | 1_ | $85.1\a$eMCHC81-011$3See PCID 2.$aPublic Relations Society of America. |
| 541 | 1_ | $86.1\a$eMCHC82-014$3See PCID 2.$aPublic Relations Society of America. |
| 541 | 1_ | $87.1\a$eMCHC83-015$3The papers in this accession have been processed (See PCID 2). Videorecordings remain unprocessed. Qty: 1.0 cubic foot (1 carton of videorecordings)$aPublic Relations Society of America. |
| 541 | 1_ | $88.1\a$eMCHC84-019$3Papers in this accession have been processed (see PCID 2). Videorecordings remain unprocessed. Qty: 1.0 cubic foot (1 carton of videorecordings)$aPublic Relations Society of America, Inc. via Mary W. Wilson. |
| 541 | 1_ | $89.1\a$eM85-246$3The papers in this accession have been processed (see PCID 2). Videorecordings remain unprocessed. Qty: 1.0 cubic foot (1 carton of videorecordings)$aPublic Relations Society of America, Inc. via Mary W. Wilson. |
| 541 | 1_ | $810.1\a$3Action notes. |
| 583 | 1_ | $810.2\a$aCategory 2.5$c19900420 |
| 583 | 1_ | $810.3\a$aReappraisal needed$c19900420$lRe-examine Silver Anvil award winners. |
| 541 | 1_ | $811.1\a$eM86-235$3Addresses given before the Public Relations Society of America, 1963-1974, published in pamphlet form by the Foundation for Public Relations Research and Education. Qty: 0.2 cubic feet (1 archives box)$aCutlip, Scott M.$bAthens, Georgia. |
| 541 | 1_ | $812.1\a$eM86-238$3Transcript of the Second Educator-Practitioner Conference, October 5-6, 1968, in Chicago, Illinois. Qty: 0.1 cubic feet (1 folder)$aFound in Collections. |
| 541 | 1_ | $813.1\a$eM86-364$3The papers from this accession have been processed (see PCID 2 of P2000-A). Videorecordings remain unprocessed. Qty: 1.0 cubic foot (1 carton of videorecordings)$aPublic Relations Society of America$bNew York, New York. |
| 541 | 1_ | $814.1\a$eM87-158$3The papers in this accession have been processed (see PCID 2 of P2000-A). Remaining unprocessed under this number are video and audio recordings received between 1979 and 1987 and grouped under this number when the papers were processed. Qty: 1.0 cubic foot (1 carton of videorecordings and audio tapes)$aPublic Relations Society of America$bNew York, New York. |
| 541 | 1_ | $815.1\a$eM88-177$31986 Silver Anvil Award Winners. See box listing with accession form. Qty: 8.0 cubic feet (8 record center cartons)$aPublic Relations Society of America. |
| 541 | 1_ | $816.1\a$eM89-160$31987 Silver Anvil awards. See box listing with accession form. Qty: 11.0 cubic feet (11 record center cartons)$aPublic Relations Society of America$bNew York, NY. |
| 541 | 1_ | $817.1\a$eMCHC67-029$31965 Silver Anvil award entry from Manpower, Inc. (This volume was left behind inadvertently when the remainder of this accession was processed. Accession number was counted as completed; see PCID 2.) Qty: 0.2 cubic feet (1 archives box)$aPublic Relations Society of America. |
| 541 | 1_ | $818.1\a$eM90-113$3Silver Anvil Award winners, 1988. See box listing with accession form. Qty: 14.4 cubic feet (14 record center cartons and 1 archives box). |
| 541 | 1_ | $819.1\a$eM91-062$3Additions of 1989 Silver Anvil Winners and video tapes. See box listing with accession form. Qty. 10.0 cubic feet (10 record center cartons)$aPublic Relations Society of America$bNew York, NY 10003. |
| 541 | 1_ | $820.1\a$eM92-118$3Additions of 1990 Silver Anvil Award winners. See box listing with accession form. Qty: 9.0 cubic feet (9 record center cartons) and 26 videorecordings$aPublic Relations Society of America$bNew York, N.Y. 10003. |
| 541 | 1_ | $821.1\a$eM93-065$31991 Silver Anvil award winners. See box list with accession form. Qty: 12.0 cubic feet (12 record center cartons) and 18 videorecordings$aPublic Relations Society of America$bNew York, NY. |
| 541 | 1_ | $822.1\a$eM94-156$31992 Silver Anvil winners. See box list with accession form. Qty: 12.0 cubic feet (12 record center cartons) and 27 videorecordings$aPublic Relations Society of America$bNew York, NY. |
| 541 | 1_ | $823.1\a$eM95-218$31993 Silver Anvil winners. See box list with accession form. Qty: 13.0 cubic feet (13 record center cartons), 25 videorecordings, and 2 tape recordings$aPublic Relations Society of America$bNew York, NY. |
| 541 | 1_ | $824.1\a$eM96-182$31994 Silver Anvil Award winners. See box list with accession form. Qty: 5.0 cubic feet (4 record center cartons and 3 archives boxes), 26 videorecordings, and 1 tape recording$aPublic Relations Society of America. |
| 541 | 1_ | $825.1\a$eM97-175$31995 Silver Anvil winners. See box list with accession form. Qty: 3.4 cubic feet (3 record center cartons and 1 archives box)$aPublic Relations Society of America. |
| 541 | 1_ | $826.1\a$eM99-029$31996 Silver Anvil Awards. See box list with accession form. Qty: 6.0 cubic feet (13 archives boxes and 1 record center carton) and 10 videorecordings$aPublic Relations Society of America. |
| 541 | 1_ | $827.1\a$eM99-087$31997 Silver Anvil Awards. See box list with accession form. Qty: 6.0 cubic feet (6 record center cartons)$aPublic Relations Society of America. |
| 541 | 1_ | $828.1\a$eM2000-137$31998 Silver Anvil Awards. See box list with accession form. (Included is a CD-ROM.) Qty: 5.0 cubic feet (5 record center cartons), 41 videorecordings, 1 compact disc, 1 CD-ROM, and 1 audio cassette$aPublic Relations Society of America. |
| 541 | 1_ | $829.1\a$3Photographs related to the public relations campaigns of Wisconsin based companies and corporate bodies, including Kimberly-Clark, Sentry Insurance, the Milwaukee Public School System, and the Sexual Assault Treatment Center of Greater Milwaukee. This has been assigned call number PH 3756. Qty: 32 photographs. |
| 541 | 1_ | $830.1\a$3Photographs related to the public relations campaigns of several different companies and corporate bodies, and primarily related to entries for the Silver Anvil competition of the organization. This has been assigned call number PH U.S. Mss 64AF and PH U.S. Mss 64AF (7). Qty: 49 photographs (1 archives box), 301 transparencies (3 transparency boxes), and 98 negatives (1 folder). |
| 541 | 1_ | $831.1\a$eM2001-077$3Additions, 1947-1985, consisting of the files of Scott Cutlip on membership, professional standards, accreditation, education and professional development, the Public Relations Student Society of America, speeches and reports, conference proceedings (1954-1959), and Silver Anvil Award winners (1947-1950). Qty: 1.0 cubic foot (1 record center carton)$aSeparated from the Scott Cutlip papers. |
| 541 | 1_ | $832.1\a$eM2001-132$3Additions consisting of 1999 winners of the Silver Anvil Awards, arranged by category, and including for each category background research for the campaign, the methods by which the campaign was implemented, and the results of the campaign. A key to the category codes used by the PRSA can be found in the case file. Several of the winning entries contain supplemental audio and visual material. See box list with accession form. Qty: 4.6 cubic feet (4 record center cartons and 2 archives boxes), 1 videorecording, 2 CD-ROMs, and 4 audio cassette tape recordings$aPublic Relations Society of America. |
| 541 | 1_ | $833.1\a$eM2002-153$3Additions, 2000, consisting of the 2000 winners of the Silver Anvil Awards. The winning entries are arranged by category and include the background research, methods, and results of various public relations campaigns. An index and key to the category codes used by the PRSA is located in the case file. In addition, several entries contain audio/visual material such as videotapes, CD-ROMs, and audio cassettes. See box list with accession form. Qty: 3.8 cubic feet (3 record center cartons and 2 archives boxes), 29 videorecordings, 4 compact disks and 1 tape recording$aPublic Relations Society of American$cDeed of gift. |
| 541 | 1_ | $834.1\a$eM2003-101$3Additions, 2001, consisting of the 2001 winners of the Public Relations Society of America's Silver Anvil Award. The entries are arranged by category number and include background research, methods, and results of the respective advertising campaigns. An index and key to the category codes used by the PRSA is located in the case file. Several entries contain audio/visual materials. See box list with accession form. Qty: 4.0 cubic feet (4 record center cartons), 28 videorecordings, 6 CD ROM disks, 2 tape recordings, and 10 transparencies$aPRSA$bWashington, D. C. |
| 541 | 1_ | $835.1\a$eM2004-137$3Additions consisting of the winners of the 2002 Silver Anvil Award. The entries are arranged by category number and include background research, methods, and results of the respective advertising campaigns. An index and key to the category codes used by the PRSA is located in the case file. Many entries contain audio/visual materials. See box list with accession form. Qty: 8.4 cubic feet (8 record center cartons and 1 archives box), 25 videotapes, 12 CD-ROMs, 5 compact discs, and 1 tape recording$aPRSA$bWashington, D. C. |
| 541 | 1_ | $836.1\a$eM2005-029$3Additions consisting of publications by the Public Relations Society of America. Four of the publications highlight the processes by which the Society's diverse group of Silver Anvil award winning companies organized their special events programs like open houses, dedications, grand openings, community relations events, anniversaries, awards, and contests. Five of the publications are sourcebooks of articles, background information, and profiles of campaigns that focus on topics such as community relations, research and evaluation, internal communications, public relations and the internet, and crisis planning and management. Other books in the collection include one concerned with considering a career in public relations, one about managing a public relations practice, and one about the sources of information people trust when investing. Qty: 0.4 cubic feet (1 archives box). |
| 541 | 1_ | $837.1\a$eM2005-108$3Additions, 2003-2004, consisting of the 2003 and 2004 winners and honorable mention Silver Anvil Awards. The entries are arranged by category number and include background research, methods, and results of the respective advertising campaigns. An index and key to the category codes used by the PRSA is located in the case file. Several entries contain audio/visual materials. See box list in register file. Qty: 15.0 cubic feet (15 record center cartons), 44 compact discs, 4 videos, and 5 transparencies$aPublic Relations Society of America. |
| 541 | 1_ | $838.1\a$eM2008-013$3Additions, 2005, consisting of the winners and entries of the 2005 Silver Anvil Award. See contents list. Qty: 8.2 cubic feet (8 record center cartons and 1 archives box) and 19 CD-Roms and 5 DVDs (1 archives box). |
| 541 | 1_ | $839.1\a$eM2008-016$3Additions, 2006, consisting of the winners and entries of the 2006 Silver Anvil Award. See contents list. Qty: 9.8 cubic feet (9 record center cartons and 3 archives boxes), 11 CD-ROMs, and 3 digital video discs. |
| 541 | 1_ | $840.1\a$eM2008-051$3Additions, 2007, consisting of the winning entries for the 2007 Silver Anvil Awards. See contents list. Qty: 9.0 cubic feet (9 record center cartons), 1 videotape, and 7 CD's. |
| 541 | 1_ | $841.1\a$eM2009-038$3Additions, 2008, consisting of the winning entries for the 2008 Silver Anvil Awards. See contents list. Qty: 9.8 cubic feet (9 record center cartons and 2 archives boxes) and 2 CD's. |
| 541 | 1_ | $842.1\a$eM2010-151$3Additions, 1938-2006, consisting of the administrative and historical files of PRSA. The paper portion of this accession has been processed; the audio visual materials remain unprocessed under this accession number. See contents list. Qty: 63.0 cubic feet (63 record center cartons) and 16.8 cubic feet of audio, video, and photographs (8 record center cartons, 9 archives boxes, 17 video boxes, 6 cassette boxes, and 1 flat box). |
| 541 | 1_ | $843.1\a$eM2012-120$3Additions, 2009-2011, consisting of the winning entries for the Silver Anvil Awards. See contents list. Qty: 29.0 cubic feet (29 record center cartons), 1 CD, and 6 DVDs. |
| 541 | 1_ | $844.1\a$eM2014-062$3Additions, 2012, consisting of the winning entries for the Silver Anvil Awards. See contents list. Qty: 10.0 cubic feet (10 record center cartons). |
| 541 | 1_ | $845.1\a$eM2014-102$3Additions, 2013, consisting of the winning entries for the Silver Anvil Awards. See contents list. Qty: 8.0 cubic feet (8 record center cartons). |
| 541 | 1_ | $846.1\a$3All previous accessions from M86-235 through M2014-062 (32 accessions) have been processed with the exception of the audio visual materials from M2010-151. These processed materials have been described as U.S. Mss 64AF Part 2 in the EAD finding aid.$aPublic Relations Society of America. |
| 541 | 1_ | $847.1\a$eM2017-007$3Additions, 2014, consisting of the winning entries for the Silver Anvil Awards. See contents list. Qty: 8.4 cubic feet (8 record center cartons and 1 archives box) |
| 650 | _0 | $aAdvertising. |
| 610 | 20 | $aAmerican Council on Public Relations. |
| 610 | 20 | $aAmerican Public Relations Association. |
| 600 | 10 | $aAmory, Cleveland. |
| 610 | 20 | $aBendix Corporation. |
| 610 | 20 | $aBoy Scouts of America. |
| 610 | 20 | $aBulova (Firm) |
| 610 | 20 | $aGeneral Electric Company. |
| 610 | 20 | $aGeneral Motors Corporation. |
| 610 | 20 | $aKiwanis International. |
| 630 | 00 | $aLife (Chicago, Ill.)$xPublic relations. |
| 610 | 20 | $aLockheed Missiles and Space Company. |
| 630 | 00 | $aLook (Des Moines, Iowa)$xPublic relations. |
| 600 | 10 | $aMenninger, Karl A.$q(Karl Augustus),$d1893-1990. |
| 610 | 20 | $aMinnesota Mining and Manufacturing Company. |
| 600 | 10 | $aMurrow, Edward R. |
| 610 | 20 | $aNational Association of Public Relations Councils. |
| 610 | 20 | $aNational Broadcasting Company. |
| 610 | 20 | $aNational Dairy Council. |
| 610 | 20 | $aNational Safety Council. |
| 610 | 20 | $aNational Urban League. |
| 610 | 20 | $aParker Pen Company. |
| 650 | _0 | $aPublic relations$xSocieties, etc. |
| 650 | _0 | $aPublic relations. |
| 610 | 20 | $aJos. Schlitz Brewing Co. |
| 610 | 20 | $aStandard Oil Company (Ohio) |
| 630 | 00 | $aTime$xPublic relations. |
| 610 | 20 | $aUnited Press International. |
| 610 | 10 | $aUnited States.$bDepartment of Defense. |
| 610 | 20 | $aWhirlpool Corporation. |
| 655 | _7 | $aManuscript collection.$2local |
| 655 | _7 | $aCompact discs.$2aat |
| 655 | _7 | $aPhotographs.$2aat |
| 655 | _7 | $aSound recordings.$2aat |
| 655 | _7 | $aMotion pictures.$2aat |
| 655 | _7 | $aVideo recordings.$2aat |
| 690 | _4 | $aSilver Anvil awards.$9local |
| 856 | 42 | $uhttp://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0064af$zRegister available online. |
| 990 | $aUWARC | |
| 994 | $aC0$bWHSAR | |
| 997 | $aMARCIVE | |