Dorothy Dignam papers, 1907-1959 (bulk 1918-1955)

Author / Creator

Dignam, Dorothy, 1896-1988

Available as

Physical

Summary

Papers of one of the first women copywriters in the advertising business, chiefly consisting of examples of her work for the McJunkin and Vanderhoff advertising companies of Chicago and N.W. Ayer &...

Papers of one of the first women copywriters in the advertising business, chiefly consisting of examples of her work for the McJunkin and Vanderhoff advertising companies of Chicago and N.W. Ayer & Son, of Philadelphia and New York City. Included are office memoranda, occasional correspondence, and advertising samples and presentation booklets for clients such as the Ford Motor Co., Marshall Field & Co., and Cannon Mills. The advertising dates from Dignam's early career, and it reflects her specialization in women's products and advertising addressed to women. Also included are educational materials and radio scripts about women by Dignam and other members of the Philadelphia Club of Advertising Women; correspondence, photographs, and copy she prepared as head of the Defense Committee of the Advertising Woman of New York (AWNY) during World War II; speeches and related material for lectures delivered to advertising classes offered by AWNY; free-lance television scripts about fashion for broadcast by NBC (1944); correspondence and promotional materials for Advertising Careers for Women (1939), a book edited with Blanche Clair; How to be a Successful Advertising Woman (1948), for which she wrote one chapter; and a scrapbook of biographical clippings (primarily 1918-1927). The photographs are portraits and images used for Ford Motor Co. advertising and for AWNY Defense Committee advertising.

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