Advertising missionaries

Summary

In Papua New Guinea, where over three quarters of the population cannot be reached by the regular advertising mediums of television, radio or print, 'the market' must be developed by other means. S...

In Papua New Guinea, where over three quarters of the population cannot be reached by the regular advertising mediums of television, radio or print, 'the market' must be developed by other means. Small theater groups travel the remote highlands performing soap operas devised around advertising messages for a variety of products. Advertising Missionaries follows the mission of one theater company to bring the consumer revolution to the people of the highlands.

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