A five-step guide to improving your employer brand : burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding

Author / Creator

Whitler, Kimberly A., author

Available as

Online

Summary

Employer branding doesn’t get the same attention as consumer branding, but it’s a critical way to attract talent to your organization. By following five steps —identifying the talent you need, tuni...

Employer branding doesn’t get the same attention as consumer branding, but it’s a critical way to attract talent to your organization. By following five steps —identifying the talent you need, tuning in to talent perceptions and preferences, defining your employer proposition, communicating your brand, and keeping your promises — you can enhance your employer brand and meet the challenge of talent acquisition.

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