Cover -- Tell Me About Yourself Personal Branding and Social Media Recruiting in the Brave New Online World -- Dedication -- Contents -- Preface -- Setting the Scene -- CHAPTER 1: From Brands to Humans -- CHAPTER 2: Personal Branding -- CHAPTER 3: The Social Natives -- CHAPTER 4: Recruiting in the Brave New Online Social World -- CHAPTER 5: The Brand New Me -- CHAPTER 6: The Brave New Online World -- References -- About the Author -- Index -- Ad Page -- Back Cover