The press and its readers : a report

Author / Creator

Mass-Observation (Firm)

Available as

Online

Summary

What kind of newspapers do people want to read? Do they believe what they read? Do they remember what they read? These and a hundred other queries concerning the enigmatical popular newspaper are c...

What kind of newspapers do people want to read? Do they believe what they read? Do they remember what they read? These and a hundred other queries concerning the enigmatical popular newspaper are covered in this survey conducted by Mass-Observation for the Advertising Service Guild. This essembly of opinion from the reader's viewpoint is an important and essential complementary study to the Royal Commission on the Press. Here is the daily reader's view of his (or her) daily paper. Newspapermen, advertising agents, industrialists, politicians, and all those who are interested in the intangibilities of public opinion will find this an engrossing study.

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