Lego takes customers' innovations further

Author / Creator

Beretta, Michela, author

Available as

Online

Summary

Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its ...

Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product development, and how to nurture creative customer communities.

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