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The war on wine : prohibition, neoprohibition, and American culture
- Author / Creator
- Available as
- Online
- Summary
-
"The War on Wine explores the development of an American wine culture from the colonial period up to the present, with close consideration of efforts by prohibitionist interests and others to preve...
"The War on Wine explores the development of an American wine culture from the colonial period up to the present, with close consideration of efforts by prohibitionist interests and others to prevent it. Throughout American history the prohibition and restriction of alcohol, including wine, has been part of what we now call culture wars. After losing the Prohibition Constitutional Amendment, anti-alcohol forces rebranded themselves as neoprohibitionists dedicated to the restriction of alcohol usage and they touted themselves as the counter-voice to alcohol organizations like the Wine Institute led by John A. De Luca from 1976 to 2013"--
Details
- Creator
- Victor W. Geraci
- Format
- Books
- Language
- English
- Publication
-
- 1st ed
- Reno, Nevada : University of Nevada Press, [2023]
- ©2023
- Physical Details
-
- 1 online resource (222 pages)
- ISBNs
- 9781647791155, 1647791154, 9781647791148
- OCLC
- on1395180934
- Includes index.
- Cover Page -- Cultural Ecologies of Food in the Twenty-First Century -- Copyright Page -- Contents -- Acknowledgments -- Introduction -- { 1 }: The Early Republic's Failure to Establish a Wine Culture -- Wine Emigrates to English Colonial America -- Limited Success in Developing the First American Wine Culture -- Limited Commercial Wine Successes-Ohio, New York, and Missouri -- A Nation in Search of an Alcohol Tradition -- { 2 }: The Rise of the First American Wine Culture -- Geography, Climate, and Historic Precedent Enable a California Vineyard Garden of Eden -- The Need for a Geography and Climate Capable of Supporting Wine Grapes -- Spanish Wine Culture Traditions -- Grafting American and Spanish Viticultural Traditions -- California's First Commercial Wine Successes -- Northern Italians Help Build the California Wine Industry -- Gilded Age Wine -- { 3 }: Loss and Rebirth of an American Wine Culture -- Prohibition -- Repeal -- { 4 }: Rebuilding the Wine Industry -- Italians Take a Post-Repeal Leadership Role -- Organizing to Rebuild-the Wine Institute -- World War II -- Italians in the Post-World War II Industry -- Postwar Rebirth Reshapes the California Wine Industry -- Crisis in the Wine Institute -- { 5 }: A Perfect Man for the Job: A Faltering Wine Institute Seeks New Leadership -- Building a Political Network -- Catalyst for Another Change -- New Beginnings -- Right Man at the Right Time -- { 6 }: Stabilizing the Wine Institute and Reestablishing a Tarnished American Wine Industry -- First Actions for the New Leader-Labels, Advertising, and Principles -- { 7 }: Neoprohibition: The Continuing Battle for an American Wine Culture -- Alcoholism -- Neoprohibition -- Taking Action -- { 8 }: Alla Vostra Salute-To Your Health -- The War on Alcohol Continues-Labels -- The War on Alcohol Continues-Direct Sales -- Wine Moderation Ideas Falter
- War on Drugs and Moderation -- Resetting the Playing Field -- Self-Imposed Taxes -- Congressional Recognition -- Neoprohibitionists Make the Battle Personal -- Seeking Congressional Assistance -- { 9 }: Bionutrition, Pyramids, and Labels -- The New Science of Bionutrition -- Directional Labels-Neoprohibitionists Battle Health Claims -- { 10 }: Direct Shipping -- Neoprohibitionists Cling to Archaic Laws -- The Three-Tier System and Reciprocal Trade -- Saving the Children from the Evils of Alcohol -- Supreme Court Bound -- { 11 }: Politics of Wine: Bipartisanship, Sound Bites, and the Wine Caucus -- Bipartisanship -- Political Sound Bites -- Congressional Wine Caucus -- A Continued Place in American Politics -- { 12 }: Establishing the Path for the Wine Institute's Future -- The Future of Wine and the Never-Ending Neoprohibitionist Battle -- Epilogue: Who Will Carry the Banner Next? -- Notes -- Acknowledgments -- Introduction -- Chapter 1. The Early Republic's Failure to Establish a Wine Culture -- Chapter 2. The Rise of the First American Wine Culture -- Chapter 3. Loss and Rebirth of an American Wine Culture -- Chapter 4. Rebuilding the Wine Industry -- Chapter 5. A Perfect Man for the Job -- Chapter 6. Stabilizing the Wine Institute -- Chapter 7. Neoprohibition -- Chapter 8. Alla Vostra Salute-To Your Health -- Chapter 9. Bionutrition, Pyramids, and Labels -- Chapter 10. Direct Shipping -- Chapter 11. Politics of Wine -- Chapter 12. Establishing the Path for the Wine Institute's Future -- Epilogue. Who Will Carry the Banner Next? -- Sources Consulted -- Newspapers -- Magazines -- Oral Histories -- Other Sources -- Index -- About the Author
Subjects
- Wine and wine making -- United States -- History.
- Wine industry -- United States -- History.
- Wine and wine making -- Law and legislation -- United States.
- Wine and wine making -- Law and legislation.
- Alcohol -- Law and legislation -- United States.
- Alcohol industry -- United States -- History.
- Prohibition -- United States -- History.