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World Wide Pharmaceutical is a U.S.-based company, but it is also a global enterprise, conducting sales, production, and research nearly everywhere. This case study explores the company’s foreign d...
World Wide Pharmaceutical is a U.S.-based company, but it is also a global enterprise, conducting sales, production, and research nearly everywhere. This case study explores the company’s foreign direct investment in China, the policy changes that drove the company’s decision to enter into a joint venture, the nature of fragmented authority in China, and the legal demands the situation imposed on foreign investors. The case is based on a real investment, but details have been disguised to protect the investor and its relationships in China.