Research methods in psychology

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Dr Keon West discusses research methods in psychology. A scientific hypothesis is one of the most important parts of a study because it is the starting point; a poorly formed hypothesis can cause r...

Dr Keon West discusses research methods in psychology. A scientific hypothesis is one of the most important parts of a study because it is the starting point; a poorly formed hypothesis can cause research to suffer. It is also important to consider demand characteristics, which can cause participants to give the answer they think the experimenter wants, skewing the data.

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