The peaks and troughs of collecting primary and secondary data online : from encouraging a scientific mindset when systematically reviewing business literature to understanding mental health during COVID-19 through a survey approach

Author / Creator

Lusher, Joanne, author

Available as

Online

Summary

Whether you position your research within the field of psychology, health, marketing, or business, primary and secondary online data collection can feel like an endurance test for students and esta...

Whether you position your research within the field of psychology, health, marketing, or business, primary and secondary online data collection can feel like an endurance test for students and established researchers alike. Having stamina and a genuine interest in the answer to your research question are both positive ingredients that will assist you over the finish line to reaching your data collection target. This reflective case report presents a reflection on the experiences of two academics who have been using online technology to collect (1) cross-sectional primary data through an anonymous global survey on mental health during COVID-19 and (2) secondary data via systematic searches of the business and marketing literature. We will now walk you through our contrasting demonstrations to showcase some of the peaks and troughs associated with collecting different types of data using online methods as well as to draw some parallels that we cogitate as shared across disciplines and methodologies beyond that of our own.

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