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Books
Marketing financial services in Sub-Saharan Africa
- Available as
- Online
Details
- Creator
- guest editors Estelle van Tonder, Daniël Johannes Petzer and Jillian Dawes Farquhar
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- [Place of publication not identified] : Emerald Publishing Limited, 2021
- Series
- Physical Details
-
- 1 online resource (141 pages)
- ISBNs
- 9781802623222, 1802623221
- Cover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups -- Marketing bank services to financially vulnerable customers: evidence from an emerging economy -- Traditional-bank customers' digital-only bank resistance: evidence from South Africa -- The effect of nWOM firestorms on South African retail banking -- Developing corporate social responsibility in financial services