Intro -- Acknowledgements -- Praise for Protest Movements as Media Vehicles of the Brazilian New Right -- Contents -- About the Author -- List of Figures -- 1 Introduction -- References -- 2 Research Context and Methodology -- 1 Research Context -- Publics and the Public Sphere -- Intellectual Influences on Right-Wing Discourse -- Moral Debates, Status & -- Power -- Culture Wars -- Status and Power -- Social Media Politics -- 2 Methodology -- Qualitative Research Practices -- Purposive Sampling Hierarchies of Interviews with the Movements -- Quantitative Research Practices -- Conclusions -- References -- 3 Political Marketeers -- 1 Facebook Posts -- Discourses -- Formats -- Emotions -- 2 Media Vehicles -- Political Commentary Programs -- Political Propaganda -- Media Machines -- Youtube-A Right-Wing Commentary Channel -- 3 Communication Techniques -- Violent Left -- Media Spectacles -- Rules for Radicals -- Tactic 5: Ridicule Is Man's Most Potent Weapon -- Tactic 13: Pick the Target, Freeze It, Personalise It, and Polarise It -- Conclusions -- References -- 4 Anti-Corruption Discourses -- 1 Reputational Risk -- Odebrecht -- 2 Corruption Awareness via Facebook -- Video Editing -- Corruption Allegations Against Lula -- Illicit Campaign Financing -- Temer & -- JBS -- 3 Anti-Corruption Flag -- Conclusions -- References -- 5 Neoliberal Debates -- 1 Jogo Político -- Electoral Fund -- Labour Reform -- 2 Political Motivation -- Revenge: Renan vs. Resgate -- Political Influence -- Historical Status -- Conclusions -- References -- 6 Brazilian Culture Wars -- 1 Law & -- Politics -- STF -- Impunity -- Law Enforcement -- New Migration Law -- 2 Family, Education, Media & -- Arts -- LGBTQIA+ Representation -- Queer Museum -- MAM Affair -- Anti-Globo Campaign -- Conclusions -- References -- 7 Conclusion -- References -- Appendix 1 -- Appendix 2