MARC Bibliographic Record

LEADER03755cam a2200685 i 4500
001 991023205332202122
005 20220830213024.0
008 220520s2022 ncua b 001 0deng
010    $a 2022024125
015    $aGBC240675$2bnb
016 7_ $a020510928$2Uk
019    $a1285492265$a1285550604
020    $a9781476686639$qpaperback
020    $a1476686637$qpaperback
020    $z9781476646633$qelectronic book
024 8_ $a40031265710
035    $a(OCoLC)1285580875
035    $a(YBP)17724089
035    $a(OCoLC)on1285580875
035    $a(EXLNZ-01UWI_NETWORK)9913605756002121
040    $aDLC$beng$erda$cDLC$dBDX$dUKMGB$dOCLCF$dYDX$dYUS
042    $apcc
043    $an-us---
049    $aWIHA
050 00 $aE856$b.H67 2022
082 00 $a973.924$223/eng/20220527
084    $aHIS036060$aPER010030$2bisacsh
100 1_ $aHorner, William T.,$d1968-$eauthor.
245 10 $aTelevision and the making of Richard Nixon /$cWilliam T. Horner.
264 _1 $aJefferson, North Carolina :$bMcFarland & Company, Inc., Publishers,$c[2022]
300    $aviii, 250 pages :$billustrations ;$c23 cm
336    $atext$btxt$2rdacontent
337    $aunmediated$bn$2rdamedia
338    $avolume$bnc$2rdacarrier
504    $aIncludes bibliographical references and index.
520    $a"While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians of his generation. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic "Checkers" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well. This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used new, innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public"--$cProvided by publisher.
600 10 $aNixon, Richard M.$q(Richard Milhous),$d1913-1994$xOn television.
600 10 $aNixon, Richard M.$q(Richard Milhous),$d1913-1994$xIn mass media.
600 17 $aNixon, Richard M.$q(Richard Milhous),$d1913-1994.$2fast$0(OCoLC)fst00031384
650 _0 $aTelevision in politics$zUnited States$xHistory$y20th century.
650 _0 $aCommunication in politics$zUnited States$xHistory$y20th century.
650 _0 $aMass media and public opinion$zUnited States$xHistory$y20th century.
650 _0 $aPoliticians$zUnited States$xPublic opinion$xHistory$y20th century.
650 _0 $aPresidents$zUnited States$xPublic opinion$xHistory$y20th century.
651 _0 $aUnited States$xPolitics and government$y1945-1989.
650 _6 $aTélévision et politique$zÉtats-Unis$xHistoire$y20e siècle.
651 _6 $aÉtats-Unis$xPolitique et gouvernement$y20e siècle.
650 _7 $aHISTORY / United States / 20th Century.$2bisacsh
650 _7 $aPERFORMING ARTS / Television / History & Criticism.$2bisacsh
650 _7 $aPolitics and government.$2fast$0(OCoLC)fst01919741
650 _7 $aTelevision and politics.$2fast$0(OCoLC)fst01146689
650 _7 $aTelevision in politics.$2fast$0(OCoLC)fst01146916
651 _7 $aUnited States.$2fast$0(OCoLC)fst01204155
648 _7 $a1900-1999$2fast
655 _7 $aHistory.$2fast$0(OCoLC)fst01411628
950    $a20220915$b*HI-gobi$cc$dp$ehis$9local

MMS IDs

Document ID: 9913605756002121
Network Electronic IDs:
Network Physical IDs: 9913605756002121
mms_mad_ids: 991023205332202122