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LEADER | 03755cam a2200685 i 4500 | |
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008 | 220520s2022 ncua b 001 0deng | |
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015 | $aGBC240675$2bnb | |
016 | 7_ | $a020510928$2Uk |
019 | $a1285492265$a1285550604 | |
020 | $a9781476686639$qpaperback | |
020 | $a1476686637$qpaperback | |
020 | $z9781476646633$qelectronic book | |
024 | 8_ | $a40031265710 |
035 | $a(OCoLC)1285580875 | |
035 | $a(YBP)17724089 | |
035 | $a(OCoLC)on1285580875 | |
035 | $a(EXLNZ-01UWI_NETWORK)9913605756002121 | |
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050 | 00 | $aE856$b.H67 2022 |
082 | 00 | $a973.924$223/eng/20220527 |
084 | $aHIS036060$aPER010030$2bisacsh | |
100 | 1_ | $aHorner, William T.,$d1968-$eauthor. |
245 | 10 | $aTelevision and the making of Richard Nixon /$cWilliam T. Horner. |
264 | _1 | $aJefferson, North Carolina :$bMcFarland & Company, Inc., Publishers,$c[2022] |
300 | $aviii, 250 pages :$billustrations ;$c23 cm | |
336 | $atext$btxt$2rdacontent | |
337 | $aunmediated$bn$2rdamedia | |
338 | $avolume$bnc$2rdacarrier | |
504 | $aIncludes bibliographical references and index. | |
520 | $a"While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians of his generation. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic "Checkers" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well. This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used new, innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public"--$cProvided by publisher. | |
600 | 10 | $aNixon, Richard M.$q(Richard Milhous),$d1913-1994$xOn television. |
600 | 10 | $aNixon, Richard M.$q(Richard Milhous),$d1913-1994$xIn mass media. |
600 | 17 | $aNixon, Richard M.$q(Richard Milhous),$d1913-1994.$2fast$0(OCoLC)fst00031384 |
650 | _0 | $aTelevision in politics$zUnited States$xHistory$y20th century. |
650 | _0 | $aCommunication in politics$zUnited States$xHistory$y20th century. |
650 | _0 | $aMass media and public opinion$zUnited States$xHistory$y20th century. |
650 | _0 | $aPoliticians$zUnited States$xPublic opinion$xHistory$y20th century. |
650 | _0 | $aPresidents$zUnited States$xPublic opinion$xHistory$y20th century. |
651 | _0 | $aUnited States$xPolitics and government$y1945-1989. |
650 | _6 | $aTélévision et politique$zÉtats-Unis$xHistoire$y20e siècle. |
651 | _6 | $aÉtats-Unis$xPolitique et gouvernement$y20e siècle. |
650 | _7 | $aHISTORY / United States / 20th Century.$2bisacsh |
650 | _7 | $aPERFORMING ARTS / Television / History & Criticism.$2bisacsh |
650 | _7 | $aPolitics and government.$2fast$0(OCoLC)fst01919741 |
650 | _7 | $aTelevision and politics.$2fast$0(OCoLC)fst01146689 |
650 | _7 | $aTelevision in politics.$2fast$0(OCoLC)fst01146916 |
651 | _7 | $aUnited States.$2fast$0(OCoLC)fst01204155 |
648 | _7 | $a1900-1999$2fast |
655 | _7 | $aHistory.$2fast$0(OCoLC)fst01411628 |
950 | $a20220915$b*HI-gobi$cc$dp$ehis$9local |