Managing network resources : alliances, affiliations and other relational assets

Author / Creator

Gulati, Ranjay, author

Available as

Online

Summary

The firms are embedded in networks of alliances and other ties that influence their behaviour and performance. This book examines the 'network resources' that arise from these ties, how successful ...

The firms are embedded in networks of alliances and other ties that influence their behaviour and performance. This book examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, and perceptions of a firm's legitimacy held by key external parties.

Show More