How nationalism in China hit Nike, Adidas

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Summary

Chinese consumers are increasingly acting as an extension of the government's political agenda by turning away from Western brands. It's a worrying sign for companies that have staked their futures...

Chinese consumers are increasingly acting as an extension of the government's political agenda by turning away from Western brands. It's a worrying sign for companies that have staked their futures on the $6 trillion market. Jinshan Hong reports on "Bloomberg Surveillance: Early Edition."

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