Introduction : Rhetoric and guns / Nate Kreuter, Lydia Wilkes, and Ryan Skinnell -- The only thing that stops a bad guy with rhetoric is a good guy with rhetoric / Patricia Roberts-Miller -- Muzzle velocity, rhetorical mass, and rhetorical force / Nate Kreuter -- Hunting firearms : rhetorical pursuits of range and power / Brian Ballentine -- The gun as (race/gender) technĂȘ / Lisa Corrigan -- The rhetoric of open carry : living with the nonverbal presence of guns / Ian E. J. Hill -- The activism gap and the rhetoric of (un)certainty / Craig Rood -- This is America on guns : rhetorics of acquiescence and resistance to privatized gun violence / Lydia Wilkes -- "The last mass shooting" : anticipating the end of mass shootings, yet again / Bradley A. Serber -- Campus carry, academic freedom, and rhetorical sensitivity / Kendall Gerdes -- National news coverage of white mass shooters : perpetuating white supremacy through strategic rhetoric / Scott Gage -- Guns and freedom : the second amendment rhetoric of Turning Point USA / Matthew Boedy -- Hiding gun and bullets in school shootings : the rhetoric of the gun industry in America's mass shootings / Nathalie Kuroiwa-Lewis -- A non-defensive gun : violence, climate catastrophe, and rhetorical education / Ira J. Allen -- Talking together about guns : TTAG and sustainable publics / Peter D. Buck, Bradley A. Serber, and Rosa A. Eberly