Includes bibliographical references (pages 108-114) and index.
Acknowledgements -- Introduction : Rebooted? -- 1. Why can't Hollywood rely on flying saucers? Industry, audience and franchise logic -- 2. What does Hollywood really like about comic books? Structure and style in Marvel's cinematic universe -- 3. Is Hollywood saving the world, or is the world saving Hollywood? Industrial authorship and experimental blockbusters -- 4. Why are the most grown-up films made for children? Ways of playing in the family film