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The 30 day MBA in international business : your fast track guide to business success
- Author / Creator
- Available as
- Online
- Summary
-
The 30 Day MBA in International Business provides examples, case studies and a thorough understanding of international business to help boost your knowledge of export trading for the benefit of you...
The 30 Day MBA in International Business provides examples, case studies and a thorough understanding of international business to help boost your knowledge of export trading for the benefit of you and your business.
Details
- Creator
- Colin Barrow
- Format
- Books
- Language
- English
- Publication
-
- 2nd ed
- London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2016
- ©2016
- Physical Details
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- 1 online resource (352 p.)
- ISBNs
- 9780749475437, 0749475439, 0749475420
- Includes index.
- English
- Contents; List of Figures; List of Tables; Introduction; 1 Introduction to international business; A brief history of the instruments of international business; Why and how businesses become international; International trade theory - an A to P; The economic, social and enterprise effects of international business; Risks; Online video courses and lectures; Online video case studies; 2 The international business environment; Political systems; Economic systems; Technological effects; Environmental factors; Legal; Online video courses and lectures; Online video case studies
- 3 Global business strategyDevising strategy - the overview; Cost leadership; Differentiation; Focus; Industry analysis; Segmenting markets; Branding; Market research; Online video courses and lectures; Online video case studies; 4 International marketing strategy; The marketing mix; Products and services; Advertising and promotion; Selling; Pricing strategy; Place; Channel structures; Marketing in the Internet era; Social media strategy; Online video courses and lectures; Online video case studies; 5 Finance and accounting; Accounting; Sources of funds; Stock markets; Junior stock markets
- Foreign Direct Investment (FDI) incentivesTaxing international enterprises; Foreign exchange; Online video courses and lectures; Online video case studies; 6 Managing the international organization; International business strategy vs structure, people and systems; Structures - the options; Line and staff organization; Strategic Business Unit (SBU); Succession planning; Teams; The board of directors; Outsourcing; Online video courses and lectures; Online video case studies; 7 Human resource management; Culture; Expatriates; Compensation strategies; Appraisals; Development
- Labour relations, practices and lawOrganizational behaviour; Managing change; Online video courses and lectures; Online video case studies; 8 Selecting and maintaining global strategic partners; Going on the acquisition trail; Valuing a target; Limit the risks; Manage the acquisition/venture relationship; Clear the regulators; Online video courses and lectures; Online video case studies; 9 Ethics and social responsibility in the global marketplace; Ethics and social responsibility defined; Corruption - the international perspective; Owners vs directors: the start of the ethical tug of war
- Understanding stakeholdersImplementing ethical and responsible strategies; Whistleblowers - an ethical longstop; Does being ethical pay off?; Online video courses and lectures; Online video case studies; 10 Entrepreneurship; The global entrepreneurship environment; Why entrepreneurship matters; Creative Destruction and the innovative spur; Who makes a good entrepreneur?; Entrepreneurial categories; Entrepreneurship in practice; Business incubators; Family business; Online video courses and lectures; Online video case studies; 11 Preparing the international business growth plan budget
- Leadership - setting international goals and objectives