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Secrets of branding. Episode 5, Going global
- Available as
- Online
- Summary
-
We look at how an understanding of local culture, taste and infrastructure are imperative in selling brands abroad.
Details
- Creator
- series producer, Joanna Bartholomew ; filmed and directed by Faye Gilbert ; a Blakeway Production for CCTV 2
- Format
- Videos, Slides, Films
- Language
- English
- Contributors
- Publication
-
- London, England : BBC Worldwide, 2014
- Series
- Physical Details
-
- 1 online resource (50 minutes)
- video file
- OCLC
- on1264103333
- Credits
-
- Narrated by: Joanna Bartholomew
- Title from title screen (viewed July 13, 2021).
- In English.