Fighting churn with data : the science and strategy of customer retention

Author / Creator

Gold, Carl, author

Available as

Online

Physical

Summary

Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover-- or "churn" is costly, frustrating, and preventable. By appl...

Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover-- or "churn" is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. Fighting churn with data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold's methods, you'll reap the benefits of high customer retention

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