Restart : the small business guide to thriving during chaos

Author / Creator

Gee, Dave, author

Available as

Physical

Summary

There are 3 strategic paths for managing a small business through chaos: Path 1: Dive -- Sell, merge, or even close the business. It's the path you take when your passion is no longer in the busine...

There are 3 strategic paths for managing a small business through chaos: Path 1: Dive -- Sell, merge, or even close the business. It's the path you take when your passion is no longer in the business. This is the safest way out but you eliminate any opportunity for your small business to thrive. Path 2: Survive -- Find ways to cut costs and hope to get back to business as usual. It's the path you take when you're desperate to just stay afloat. This is the easy way out, it is the path most small businesses will take. However, this is a dangerous long-term strategic path. Path 3: Thrive -- Learn from successful entrepreneurs - assess every aspect of your business and adapt to the current market. It's the path you take when you are willing to take calculated short-term risks to build a thriving business in the long-term. These are the businesses that create sustainable competitive advantages.--Back cover.

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