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Athletes are brands too : how brand marketing c...

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Athletes are brands too : how brand marketing can save today's athlete

Author / Creator: Darlow, Jeremy, author
Available as: Physical

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Creator: Jeremy Darlow
Format: Books
Language: English
Physical Details: 206 pages : illustrations ; 21 cm
ISBNs: 9780999633205, 0999633201
OCLC: on1017760110

Includes bibliographical references (pages 190-205).

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Sports -- Marketing.
Branding (Marketing)
Athletes -- Social aspects.

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Athletes are brands too : how brand marketing can save today's athlete

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