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Return on investment in meetings and events tools and techniques to measure the success of all types of meetings and events
- Author / Creator
- Available as
- Online
- Summary
-
The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder sat...
The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a "stakeholder" satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. <BR id=""CRLF"
Details
- Creator
- Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- 1st ed
- Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008
- Physical Details
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- 1 online resource (302 p.)
- text file
- ISBNs
- 113636840X, 1281145068, 9786611145064, 0080557112, 1138169560, 0750683384
- OCLC
- ocn437198404
- Description based upon print version of record.
- Includes bibliographical references and index.
- English
- Return on Investment in Meetings and Events; Copyright; Contents; Preface; About The Authors; Acknowledgments; Foreword; 1. The Need For The Roi Methodology In The Meetings And Events Industry; Industry Efforts For Meeting Professionals International; Gaylord Hotels: Delivering Value Is The Key; Roi Institute, Inc.: Dispelling The Myths Is A Critical Issue; Concepts Worldwide: The Language Of Business; The Chapter Perspective: Cracking The Roi Code; The Debate About Roi; The Fifth Element; The Great Debate; Roi Will Not Go Away; Roi Issues; The Ultimate Level Of Evaluation: Roi
- Best PracticesRoi Myths; The Benefits Of Roi; Final Thoughts; References; 2. The Roi Methodology: A Brief Overview; A Paradigm Shift; Key Steps And Issues; Stakeholders; Levels And Steps; Chain Of Impact; The Roi Process Model; Objectives; Evaluation Planning; Data Collection; Analysis; Isolation Of The Effects Of Meetings; Conversion Of Data To Monetary Values; The Cost Of Meetings; The Return On Investment Calculation; Intangible Benefits; Data Reporting; Operating Standards; Implementation Issues; Final Thoughts; 3. The Alignment: Defining Needs And Objectives
- The Meeting Planner's Role In AlignmentThe First Alignment Opportunity: Needs Analysis; Linking Need With Evaluation; Business Alignment; Payoff Needs; Probe For Details; Obvious Versus Not So Obvious; The Reasons For Meetings And Events; Determining Costs Of The Problem; The Value Of Opportunity; To Forecast Or Not To Forecast; Business Needs; Define The Measure-hard Data; Define The Business Need-soft Data; Tangible Versus Intangible-a Better Approach; Data Sources; Identifying All The Measures; Performance Needs; Learning Needs; Subject Matter Experts; Job And Task Analysis; Observations
- DemonstrationsTests; Management Assessment; Preference Needs; Input Needs; Developing Objectives For Meetings And Events; Input Objectives; Reaction Objectives; Learning Objectives; Application And Implementation Objectives; Impact Objectives; Roi Objectives; The Importance Of Specific Objectives; Case Study; Background; Initial Needs Assessment; The Meeting; How To Make The Transition; Final Thoughts; Reference; 4. Measuring Inputs And Indicators; The Importance Of Measuring Inputs And Indicators; Input Categories; Tracking Meetings And Events-topics And Themes; Tracking People
- Tracking DurationTracking Coverage; Tracking Requests; Tracking Technology Use; Tracking Costs; Tracking Efficiencies; Tracking Outsourcing; Key Issues; Final Thoughts; Reference; 5. Measuring Reaction And Perceived Value; Importance Of Measuring Reaction And Perceived Value; Customer Service; Forecasting Capability; For Some, This Is The Most Important Data; Compare Data With Other Meetings; Macro-level Scorecards; Data Collection Issues; Sources Of Data; Content Versus Non-content; The Deceptive Feedback Cycle; Key Areas For Feedback; Data Collection Timing; Questionnaires And Surveys
- Designing Questionnaires/surveys