The 'M' way : time + people = money

Author / Creator

Sonti, Gautam

Available as

Online

Summary

The Indian software outsourcing industry has emerged as a key node of the global economy. The series of ethnographic films, Coding Culture, explores the cultures of outsourced work and the moulding...

The Indian software outsourcing industry has emerged as a key node of the global economy. The series of ethnographic films, Coding Culture, explores the cultures of outsourced work and the moulding of a new workforce to cater to this global high-tech services industry. Each of the three films focuses on a single company, representing one of the major types of software company found in Bangalore: a medium-sized Indian-owned company software services company (Mphasis: The 'M' Way); the offshore software development centre of a U.S.-based IT company (Sun Microsystems: Fun@Sun); and a small 'cross-border' startup company that produces its own software products and markets them to global customers (July Systems: July Boys).

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