Stakeholders and Their Influence

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Summary

Every business has its stakeholders-without them the business wouldn't exist. In this video, four people operating in very different business environments-in Australia and the UK-talk about the inf...

Every business has its stakeholders-without them the business wouldn't exist. In this video, four people operating in very different business environments-in Australia and the UK-talk about the influence of internal and external stakeholders and managing competing stakeholder interests. These first-hand accounts provide Business students with an excellent understanding of the role and importance of various stakeholders in business.

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