Website Search
Find information on spaces, staff, and services.
Find information on spaces, staff, and services.
This series describes the business aspect of producing the play, how you raise the money to capitalize a play or musical, structuring budgets to account for pre-production and 'running' costs, and ...
This series describes the business aspect of producing the play, how you raise the money to capitalize a play or musical, structuring budgets to account for pre-production and 'running' costs, and developing a marketing/publicity and advertising plan. It features theater professionals, including noted publicist David Elzer; Michael Gill, general manager for such productions as Mamma Mia, Phantom of the Opera, and Hairspray; an entertainment lawyer; a theatrical venture capitalist; and an advertising executive from Sorrino-Coyne, the commercial theatre's top advertising agency; who offer insights into forming a contract and negotiating. The discussions are both dynamic and informative and offer insights into how you form a contract and behind the scenes negotiations that are vital for all aspects of theatre production.