Marketplace Africa. [279], April 22, 2016

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IN FOCUS: NIGERIA MUSIC INDUSTRY. According to PricewaterhouseCoopers, Nigeria's entertainment and media market is predicted to surpass $8 billion by 2019. This year, the South by Southwest confere...

IN FOCUS: NIGERIA MUSIC INDUSTRY. According to PricewaterhouseCoopers, Nigeria's entertainment and media market is predicted to surpass $8 billion by 2019. This year, the South by Southwest conference in Austin, Texas included a panel on the Nigerian music industry for the first time, a sure sign of the times for the West African country. We spoke to industry insiders including the general manager of the newly formed Sony Music division of West Africa. Hear what they think can be done to assure that Nigerian musicians and artists will generate revenue and recognition for years to come. FACE TIME: ALEX OKOSI, MANAGING DIRECTOR, VIACOM AFRICAViacom is the sixth largest broadcasting and cable company in the world. Its Africa subsidiary was founded in 2005, when Alex Okosi helped launch MTV Africa. Okosi is now the senior vice president and managing director of Viacom International Media Networks, Africa. CNN's Nick Parker spoke to him about the growth of mobile broadband and plans to develop more localized content in Africa.

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