Money programme. Ryanair's cut-price route to riches

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Summary

The airline industry is in big trouble yet one carrier is raking in the cash - Ryanair. With profits of GBP 100 million last year the low budget leader has become one of the most successful airline...

The airline industry is in big trouble yet one carrier is raking in the cash - Ryanair. With profits of GBP 100 million last year the low budget leader has become one of the most successful airlines in Europe. And they've done it by giving away millions of seats for free. The Money Programme investigates the Ryanair operation, from the truth behind those free seats to the stark reality of their no-frills service and their extra sources of revenue. We talk exclusively to Michael O'Leary, the blunt-speaking Irishman behind the success story, and we reveal the many tricks he pulls off to make Ryanair so profitable.

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