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The New Role of Regional Management
- Author / Creator
- Summary
-
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develo...
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Details
- Creator
- by B. Ambos, B. Schlegelmilch
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- 1st ed. 2010
- London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010
- Physical Details
-
- 1 online resource (316 p.)
- ISBNs
- 1282765493, 9786612765490, 0230295495, 0230273874, 1349359750, 0230538754
- OCLC
- ocn649384187
- Description based upon print version of record.
- Includes bibliographical references (p. 279-291) and index.
- English
- Introduction -- pt. I. Succeeding in Europe -- pt. II. Strategies for U.S. and Japanese firms -- pt. III. Selected cases : the best in class