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Market Entry in Japan : Theory and Management in a Turbulent Era
- Author / Creator
- Available as
- Physical
- Summary
-
An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifica...
An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.
Details
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- Creator
- by René Haak, Ulrike Haak
- Format
- Books
- Language
- English
- Contributors
- Publication
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- 1st ed. 2008
- London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008
- Physical Details
-
- 1 online resource (176 p.)
- ISBNs
- 9786612370410, 0230582176, 1349547077, 9781403998606, 1282370413, 1403998604
- OCLC
- ocn540986365, ocn243602156
- Description based upon print version of record.
- Includes bibliographical references (p. 131-155) and index.
- English
- Cover; Contents; List of Tables; List of Abbreviations and Acronyms; About the Authors; 1 Introduction; 2 Japan - An Island Kingdom with Many Different Facets; 3 Society in the 21st Century; 4 Japanese Management; 5 The Japanese Market: The Dynamics, the Potential, the Perspectives; 6 Market Entry and Market Development Strategies - Opportunities for Foreign Companies in Japan; 7 From Theory to Practice: The World of Business in Japan; Bibliography; Index