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Driving growth through innovation : how leading firms are transforming their futures
- Author / Creator
- Available as
- Online
- Summary
-
Offers an approach for designing and implementing an enterprise-wide innovation strategy.
Details
- Creator
- Robert B. Tucker
- Format
- Books
- Language
- English
- Publication
-
- 2nd ed., rev. and updated
- San Francisco : Berrett-Koehler Publishers, c2008
- Physical Details
-
- 1 online resource (236 p.)
- text file
- ISBNs
- 1282300466, 9786612300462, 1576755541, 1576754952
- OCLC
- ocn476226334, ocn780680526
- Description based upon print version of record.
- Includes bibliographical references (p. 191-201) and index.
- English
- What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm