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Measuring up : how advertising affects self-image
- Author / Creator
- Available as
- Online
- Summary
-
Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Details
- Creator
- Vickie Rutledge Shields with Dawn Heinecken
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Philadelphia : University of Pennsylvania Press, [2002]
- ©2002
- Physical Details
-
- 1 online resource (xvi, 206 pages) : illustrations
- text file PDF
- ISBNs
- 9780812204025, 0812204026, 0812236319, 9780812236316, 0812217918, 9780812217919
- OCLC
- ocn606679557
- Includes bibliographical references (pages 187-195) and index.
- In English.
- 1. Theory and method -- 2. Stereotypes and body parts : advertising content -- 3. What do ads teach us about gender -- 4. Signs of the times : a semiotics of gender ads -- 5. Weighing in and measuring up -- 6. Elizabeth's story -- 7. Differences within gender : manufacturing distance -- 8. Interventions and changes -- 9. Final thoughts