Quantitative and qualitative visual content analysis in the study of websites

Author / Creator

Carneiro, Larissa, author

Available as

Online

Summary

This case study describes a content analysis employed to investigate how ethnic museum websites visually construct ethnic identity and represent cultural heritage. In focusing on websites, it faced...

This case study describes a content analysis employed to investigate how ethnic museum websites visually construct ethnic identity and represent cultural heritage. In focusing on websites, it faced the challenge of capturing digital data and conducting analysis in a form of communication characterised by dynamism, multimedia, and multimodality. In order to undertake this project, both qualitative and quantitative content analyses were used.

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