Teeth : an investigation into consumer culture, identities and good smiles

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Summary

The vital importance of an attractive smile, accented by gleaming white teeth, is repeatedly emphasized in all forms of contemporary consumer culture. This film is a look at the psychological, soci...

The vital importance of an attractive smile, accented by gleaming white teeth, is repeatedly emphasized in all forms of contemporary consumer culture. This film is a look at the psychological, social, and economic issues involved in our concerns about dental hygiene. Examines historical and cultural attitudes to teeth, society's current notions of beauty, and the recent boom in teeth-whitening products and cosmetic dentistry.

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