Social media measurement and management : entrepreneurial digital analytics

Author / Creator

Lipschultz, Jeremy Harris, 1958- author

Available as

Physical

Summary

This new textbook applies a critical and practial lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best pr...

This new textbook applies a critical and practial lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication--back cover.

Show More