Website Search
Find information on spaces, staff, and services.
Catalog Search
Books
Library marketing basics
- Author / Creator
- Available as
- Physical
Details
Checking for availability...
- Creator
- Mark Aaron Polger
- Format
- Books
- Language
- English
- Publication
-
- Lanham, Maryland : Rowman & Littlefield, [2019]
- Physical Details
-
- xvi, 315 pages : illustrations ; 24 cm
- ISBNs
- 9781442239623, 144223962X, 9781442239630, 1442239638, 9781538125816, 9781538125816
- OCLC
- on1064721168
- Includes bibliographical references and index.
- What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library